Tech Talk: Spend Money to Make Money
This article was first published by dmcityview.com Continuous growth is the demand of every shareholder and blight of every company. Everyone from CEOs down to mailroom clerks wants to rake in profits as much as investors, but failure to recoup bigger and bigger profits can quickly kill their job and reputation. How do companies bring in new riches? Through diversification or innovation. To stay relevant and profitable, practically every company must diverge from its initial path. Microsoft started as a software company, Apple was a computer manufacturer, Google a search engine and Facebook a social network. While all these companies still hold a major footing in these arenas, they’ve all pushed into other industries with varying levels of success. Apple makes the majority of its profits from phones and digital sales, Google is in advertising, software development and content distribution, and after entering the stock market in 2012, Facebook started spraying a firehose of cas...