Attracting Those Who Believe What You Believe
Somehow this TED discussion from threes years ago popped into my gReader today and I fell in love with it. I have never heard of this man before, Simon Sinek, but I love this presentation. People don't buy what you do, they buy why you do it. If you're going to bypass my thoughts at least watch the first six minutes of this video. I love that Mr. Sinek broke down his thoughts on leadership, innovation, marketing and consumption based on brain processes and consumer intuition. "It just doesn't feel right" or the gut reaction is huge. The idea of unconscious intuition makes and breaks the leadership-innovation-product-producer-consumer relationship. I'd say the majority of people work in an environment where they might believe in their organization but don't believe in their leadership. When you can't stand behind your leaders you aren't working to your highest. It's an idea that shows in Sin...