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Respond to your site or sales will shrink

This article was first published by  dmcityview.com Let’s do a little experiment. Pull out your phone quick and plug in your company’s website. Now you either see one of two things; either a shrunken recreation of the website you’ve grown used to seeing on your desktop or a neatly rearranged version of your site’s content and navigation perfectly scaled for your phone’s screen. If you found the neat version, congratulations your company is using responsive design and meeting the expectations of the modern consumer; however, if you found the shrunken facsimile let’s spend the next 300 words explaining why you need to embrace responsive design. As fast as technology seems to be advancing, the sad truth is the foundation for most innovation is the corpse of outdated technology. Everything and anything you can think of maybe connected to the internet, but all that content was built with a very 1993 interpretation of how it may be used, i.e. 20-inch screens and keyboards. Since 2013...
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Who in the Puppet is that!

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On set of "Essential Essence." Tiny Explosions did something we have never done before; we pre-planned an important element of our 48 Hour Film Project film. I am a bit of a stick-in-the-mud when it comes to the rules. I don't care if it is a month, week, or hours before the kickoff- if you have an idea for our film, keep it in your head. Does that box have a logo on it? We need a different box. Can you see that Kohl's signage in the shot? We need to reframe. In fact, I get rather cranky when other teams break the rules and pre-write their film. What's the point of 48 if not for the constraints? Still, we kind of massaged the rules a bit in that we made puppets.  For as long as I can remember, my family has watched the "Muppet Family Christmas" on or around Christmas Eve. It originally aired in December 1987 and I still watch the original recording my parents made on VHS. It is one of my favorite things; the songs, all the Henson characters, the gags, th...
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Defund 48 (actually dont, I still love it with my whole heart)

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For the last couple years, in the hours before the 48 Hour Film Project Des Moines kicks off I've spent too much time thinking about how the next two days will be a wild mystery that produces a fully unknown film . Our 2024 film is a perfect illustration of this, I mean who would pre-plan to make a movie about a secret plot to force the dissolution of a homeowners association. And now nearly a month later, I get to break down the ridiculous short "Defund the HOA." Those who know Brian Hogan, know he is something of a collector of the nostalgic and peculiar. Somewhere along the line he purchased a flag that states "Defund the HOA." During our regular 48 brainstorm, this flag was brought up and the all other ideas were out the window. Given our penchant for ensemble pieces a plot formed about an HOA board and a terrorist-like threat. Just reeking in Tiny Explosions trademark of demented flair. Production and editing went smooth, the result is probably our best p...
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