Tech Talk: Long Live King Content
This article was first published by dmcityview.com Of all the innovations and gifts Bill Gates gave the world of technology, the one that has crossed over more than any other is the idea that “Content is King.” Written as part of an open essay in 1996, Gates’ proclamed that in order to succeed in the burgeoning online consumer space, websites and services needed to provide original and alluring content. This “Moses on the Mount” decree is as true today as it was 20 years ago. I hate this phrase. “Content is King” has become the war cry of editors, news directors, and basically every content supervisor the world, and half of them have no clue what it means. To these people, it’s a way of saying, “Do your job,” or “What have you done for me lately?” But for a more accurate understanding, one needs to look no farther than the battle for online eyeballs. Every online media giant wants your attention. Netflix wants your subscription dollars; Google, YouTube, Hulu, Yahoo want your...