Tech Talk: Nothing Says Romance like a Smartphone
This article was first published by dmcityview.com When marketing works, it really works. “Got Milk?” “Just Do It.” “Save Money. Live Better.” These slogans not only drilled their way into the brains of millions of Americans, they sold billions of products. In 2008, Apple — a company renowned for its design and branding — joined the pantheon of marketing taglines with its iPhone slogan, “There’s an App for that.” What made Apple’s catchphrase so powerful was the truth therein; iPhone users could find an application for everything from word processing to video gaming. Today the constellation of app possibilities continues to grow with Good2Go, a private messaging service designed to verbalize sexual consent. Last year, when Florida State quarterback Jameis Winston was publicly investigated for alleged sexual assault, the nebulous world of collegiate definition of sexual consent became a hot news item. Does sexual consent need to be explicit with those about to get frisky agreein...