This article was first published by dmcityview.com One of the fastest ways in business to build your brand is by franchising. Restaurants, hotels, retail stores, hardware stores, car rental companies, and so many others have built their fortunes on back of others hustling their wares. For a tech equivalent look no further than Microsoft, the behemoth of tech franchising. Instead of vertically integrating it's entire production line from software, hardware, manufacturing, shipping, all the way to sales, Microsoft has only worried about writing the software and left the rest to business partners. It made Microsoft unspeakably rich and helped build up countless manufacturing giants like Hewlett Packard, Dell, and Lenovo. Now after decades of franchising, Microsoft has decided to try something new with its Surface Book Pro line of laptops. Franchising its Windows operating system and Office Suite of software made so much sense for Microsoft. The more companies that licensed Micros...
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