Social Campaigns Should Be No-Brainers

Last night I filmed an ISU student event at the Iowa State Fairgrounds, "Universities for a Better Iowa." The short and sweet is students from all three major Iowa universities have banded together with the Governor's office and the State Board of Regents to lobby legislators to either increase higher ed spending, stop state funding cuts and/or slow funding cuts. Obviously the preferred action would be the increased funding. There were roughly 300 people attending, mostly made up of students, and over half of them were University of Northern Iowa students. If you know anything about what's been going on at UNI you know they've been dealing with cuts in hard fashion recently . Considering my employer and as a product of a public university - Go Cylones! - I am absolutely on board with their mission. The problem is they are going about it in a very old fashion way; Public events, state tour, lobbying at the state capitol building... These are all smart i...