Connect your customers
This article was first published by dmcityview.com Don't give your customers a reason to say no. As time passes more and more reasons have become immediate dealbreakers. The very first was a sanitary storefront, a few generations later it was air conditioning, then public bathrooms, and slowly but surely “cash only” signs became public advertisements for “we don't want your business.” Now there are plenty of other criteria that will cut off prospective customers, but in the era of constant connectivity free WiFi is becoming a new age requirement. The security warnings of public WiFi have been broadcaster loud and frequent but the masses don't care. If you are a public facing business then you must consider offering either password protected or completely free WiFi to your customers. For roughly the last decade coffee houses have been feeling this pinch. Instead of reading the paper and drinking a cup of joe, coffee patrons now sip and stare at their phones. Even with