Fire-Wired Blog

Somehow this TED discussion from threes years ago popped into my gReader today and I fell in love with it. I have never heard of this man before, Simon Sinek, but I love this presentation. People don't buy  what you do, they buy why you do it. If you're going to bypass my thoughts at least watch the first six minutes of this video. I love that Mr. Sinek broke down his thoughts on leadership, innovation, marketing and consumption based on brain processes and consumer intuition. "It just doesn't feel right" or the gut reaction is huge. The idea of unconscious intuition makes and breaks the leadership-innovation-product-producer-consumer relationship.  I'd say the majority of people work in an environment where they might believe in their organization but don't believe in their leadership. When you can't stand behind your leaders you aren't working to your highest. It's an idea that shows in Sin...

When you change jobs the first thing people ask you is how do you like your job. Hopefully most people like their new gigs otherwise you're in for a long and incessantly painful 9-5. Generally the second question is how is your new job different from your old one. For me the answer is easy: It's far more organized . I loved my old job. We were a bunch of kids having fun with cameras. We were very serious when it came to the news and public event production but outside of that it was a lot of goofing around. Each day was very casual and people were just expected to do what they could. With a smaller cast of characters you're just expected to do your job, accountability is front and center for all to see. The ISU Foundation is very different from CRI. The Foundation is 100 employees strong, whereas CRI was constantly in flux between 12 and 15 employees. When you work in an organization with 12 other people your work is very out in the open. Everyone knows what yo...