Lessons in Utility from Discord
This article was first published by dmcityview.com About a dozen years ago Jim Carrey released a brand new website. Now in mid-2000s Carrey was still one of the biggest stars in the world, not too far behind him were golden globe wins, the largest paychecks in filmmaking history, and cultural relevance that could probably only be rivaled by Mickey Mouse or the Beatles. Maybe that is a bit of an over statement but I think we can all agree around 2007 Jim Carrey still grabbed America’s attention. So when he released this beautifully illustrated and imaginative website that was equal parts Salavador Dali and Stanley Kubrick it was visually enthralling. Problem is the site had zero utility. Visitors had virtually nothing to do on the site except take a look, read a bio, and leave. Seeing as Jim Carrey is not trying to sell anything digital I doubt he cared, but his work of art website taught a valuable lesson to anyone paying attention; if you’re digital product doesn’t offer something