SEO is essential to your business
This article was first published by iowabusinessjournals.com Let's say you operate a dental practice in Clive named “Clean Teeth.” You have a decent number of clients but you have the capacity to take on many more. The first moves are always the same: circulating ads in print and potentially local radio or TV. Next comes social media with a Facebook page and ads. The problem is advertising is great for market awareness but doesn't always convert to sales and social media is a bottomless ocean your business might drown in unless you are a particularly savvy poster. To take your fate into your own hands you need a tool that generates continual visibility with little work from you. This is the perfect situation to employ Search Engine Optimization. Best known as SEO, search engine optimization takes your businesses website and tailors it so sticks out to search engines. Without SEO in place a customer searching the web for a dentist in Clive may completely miss Clean Teeth. F...