The sky is (not) falling from Mobilegeddon
This article was first published by dmcityview.com If you happen to be a website administrator, the last few months have probably driven you drink. You spend years building up recognition as a source of quality content or a website with a specific utility and then poof, the winds of web change blow and everything you’ve hard for evaporates. This common narrative is popping up in offices across the country following a major search update by Google. An update that has quaintly been dubbed “Mobilegeddon.” For over a decade the number one web search engine has been Google. Every day Google runs billions of web searches (yes, that’s billions, with a B), scouring the internet for every kind of information imaginable. The exact algorithmic wizardry Google employs to perform its web searches is the tech equivalent of Coca Cola’s secret formula, but unlike coke, Google has been modifying it's secret sauce over the years. The reason for these modifications is simple: while people can’t ...