Tech Talk: The Importance of Being Socially Cool
This article was first published by dmcityview.com There are two things that launch upstart social networks from nothing to necessities: a feature that isn’t offered anywhere else, and being cool. While coming up with an original social network feature seems nearly impossible, being cool and maintaining can be much harder. Friendster, MySpace, and even America Online — the original social network — all brought something to the table the Web hadn’t seen before only to eventually lose their user appeal. For Friendster it was the lack of interaction, for Myspace it was an ugly interface and oversaturation of ads, and for America Online it was the ’90s software mentality that never translated to the browser-based Internet that took over around the turn of the century. Are Facebook, Twitter, Google Plus, YouTube, Quora, LinkedIn, Instagram, Vine and Snapchat all cool? Yes; some definitely more than others. But each has its fervent audience. It seems that, with regard to the Internet...