Tech Talk: The gift of GIFs
This article was first published by dmcityview.com If there is one thing technology is not, it’s cyclical. Once it becomes outmoded, technology is more or less immediately forgotten. Bulky computer monitors, floppy discs and audio cassettes are but a few tech innovations that can only be found in landfills, never to return. Still, the last few years have seen one dead technology claw its way back to prominence, the animated GIF. Way back in 1997, it seemed the Internet was a proverbial wasteland of eternally looping, animated cartoon images. It was practically a prerequisite for every website to be crammed full of flaming skulls, burping Homer Simpsons and flashing neon “under construction” graphics. However unlike audio cassettes and floppy discs, GIFs did not slowly sail into the sunset; they simply dropped off the map. So why are they back with such a vengeance? The beauty of GIFs is how perfectly they encapsulate our five-second attention spans. Whereas YouTube, Facebook and ...